Matomo, formerly known as Piwik, is a privacy-first web analytics tool designed to provide businesses with complete control over their data. Trusted by over 1 million websites in 190+ countries, Matomo is an open-source platform that offers comprehensive insights into website performance, user behavior, and conversion tracking. Unlike many proprietary analytics tools, Matomo ensures 100% data ownership, making it a preferred choice for organizations prioritizing data privacy and compliance with regulations like GDPR and CCPA.
Matomo stands out as an ethical alternative to Google Analytics, offering unsampled data, no data limitations, and a focus on user privacy. Its open-source nature allows for extensive customization, making it adaptable to businesses of all sizes and industries.
Matomo is particularly valuable for organizations in regulated industries like healthcare, finance, and government, as well as businesses seeking a privacy-compliant analytics solution. Its robust features and ethical approach make it a strong competitor to platforms like Google Analytics and Adobe Analytics.
By choosing Matomo, businesses can gain actionable insights while respecting user privacy, ensuring compliance, and maintaining full control over their data. Whether you’re a small business or a large enterprise, Matomo provides the tools you need to optimize your digital strategy.